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you paint everything

La Pajarita is a paint and ideas company with a clear mission: to make creativity a regular feature of people's lives.

History of La Pajarita



Carlos Grollo founded the first shop in Valencia in 1928 and produced his first paints under the brand name Algrocar.



Development of the first plastic paint in Europe under the brand name "La Pajarita" in the new factory in Manises, Valencia. Dalí, Tàpies and Miró already used La Pajarita's paints because of their quality.


1970 / 80s

The new 75ml and 35ml packs allow La Pajarita to become a benchmark brand for household and children's use.


1990 / 00s

The handicraft boom strengthens the company's strategy and La Pajarita flies abroad: Italy and Portugal. Starts training professionals and employees and continues to expand to France, Morocco...


2010 / 20s

The Chalk Paint boom introduces the brand to the DIY world. La Pajarita develops families of water-based paints and is already present in 27 countries. The company's commitment remains firm and continues its international expansion.

Our philosophy

At Pinturas La Pajarita we encourage inspiration and creativity to accompany our customers in their leisure time, providing a good experience. Our aim is to develop, manufacture and distribute everything needed to paint and decorate furniture and decorative objects.

A family on the side of creativity

Pinturas La Pajarita (Carlos Grollo S.A.), is in the hands of the third generation of the Grollo family, which since the beginning of the 21st century, has managed to implement new work methodologies, expand the presence of La Pajarita products outside Spain and continue the innovative spirit of the company that has characterised it since its founding.

Vertically integrated company

Integration of services from raw materials to sales at the point of distribution.

Manufacturing and packaging

Purchase of raw materials

Customer service


Commercial and marketing

R + D

Creativity in a sustainable world