Inditex brand Zara Kids has launched a new line of customizable garments for children that consists of 4 basic pieces ready to be personalized with a pack of paints La Pajarita which includes 6 colors specially designed for painting on clothing and textiles.
The clothing customization kit that has been on sale since March 22 through the Zara Kids online store worldwide, aims to encourage creativity among the little ones.
The pack, which is made up of one of the 4 basic pieces that are brought to life by personalizing them, includes 6 striking colors and a brush for application: Red, White, Lemon Yellow, Black, Emerald Green and Ultramarine Blue.
Zara's collaboration with La Pajarita It only reinforces the commitment of the Valencian company, due to the quality of its paintings and the company's position in sectors such as DIY (Do It Yourself) or support for creative trends in 2021.
Furthermore, the project represents a boost to the environmental policy of La Pajarita, thanks to the fact that Zara has opted for its water-based paints, without the use of materials such as solvents or oils, and with a packaging for the kit in egg cup format made of recyclable cardboard.
The paints that make up the pack are part of the Valencian firm's paint collection to paint on fabrics of any color with great adhesion thanks to its high flexibility. This allows us to decorate and customize all types of fabrics (cotton, wool, jacquard, polyester, canvas, leather, jeans, etc.) and makes it perfect for fabrics, thin or thick, light or very dark and black. The range of colors is very wide and its colors can be mixed with each other.
The Kit will be available in the 206 countries where Zara supplies its products online, which represents a boost to the international distribution of La Pajarita worldwide.
