Here,
you paint everything
La Pajarita is a paint and ideas company with a clear mission: to make creativity a regular feature of people's lives.
Here,
History of La Pajarita
1928
Carlos Grollo founded the first shop in Valencia in 1928 and produced his first paints under the brand name Algrocar.
1954
Development of the first plastic paint in Europe under the brand name "La Pajarita" in the new factory in Manises, Valencia. Dalí, Tàpies and Miró already used La Pajarita's paints because of their quality.
1970 / 80s
The new 75ml and 35ml packs allow La Pajarita to become a benchmark brand for household and children's use.
1990 / 00s
The handicraft boom strengthens the company's strategy and La Pajarita flies abroad: Italy and Portugal. Starts training professionals and employees and continues to expand to France, Morocco...
2010 / 20s
The Chalk Paint boom introduces the brand to the DIY world. La Pajarita develops families of water-based paints and is already present in 27 countries. The company's commitment remains firm and continues its international expansion.
Our philosophy
At Pinturas La Pajarita we encourage inspiration and creativity to accompany our customers in their leisure time, providing a good experience. Our aim is to develop, manufacture and distribute everything needed to paint and decorate furniture and decorative objects.
A family on the side of creativity
Pinturas La Pajarita (Carlos Grollo S.A.), is in the hands of the third generation of the Grollo family, which since the beginning of the 21st century, has managed to implement new work methodologies, expand the presence of La Pajarita products outside Spain and continue the innovative spirit of the company that has characterised it since its founding.
Vertically integrated company
Integration of services from raw materials to sales at the point of distribution.
Manufacturing and packaging
- Handmade process
- Complete preparation in our facilities
- Maximum control for maximum quality
Purchase of raw materials
- Long-term relationship with our suppliers
- Selection of raw materials for our products
- Maximum quality standard
Customer service
- Customized customer service from the factory
- Shipping coordination of our products
Sustainability
- Water-based and harmless products
- Recycling of containers and recycled packaging
- Own destruction of our raw materials
Commercial and marketing
- News and promotions
- Coordination of training on our products for store staff
- Professional support with personalized attention
- POS design
- Workshops and public demonstrations
- Strong presence in social networks
R + D
- Research and analysis of new, more sustainable materials
- Development of new trend products
- Formulation improvements
- Search for sustainable solutions
Creativity in a sustainable world
At La Pajarita we strive to ensure that our products have the least environmental impact and that creativity is a sustainable hobby that respects nature, and we are committed to the change towards an efficient economy in the use of resources.
Constant optimisation of the 3Rs
Guarantee of good quality:
Certifications
ISO 9001 – Quality Management System
ISO 14001 – Environmental Management System
ISO 9001 – Quality Management System
ISO 14001 – Environmental Management System
